non marketing: the essence of caring about you

Hello Everyone,

One of the things I have resisted most in owning all my businesses has been the marketing. Marketing in the strictest sense of the word has come to mean the manipulation of your psyche. They do focus groups; test ’til the cows come home, all in the effort to understand how to manipulate someone into buying a product or service. This springs forth from a sense of lack and scarcity. A Marketer is the new salesman. Nothing is more distasteful to me, because I know that people can determine for themselves if something is right for them or not; and I know my Well Being is not vested in you, but that I am my Supply.

Once during my advancement through the Toastmasters program to my ATM Silver, I had to give a speech on Persuasion. I didn’t know what to do about this speech. I was supposed to persuade the audience into something. After much angst, I hit on the idea of writing my speech on the art of allowing people the benefit of their own wisdom and their own Internal Guidance.

Today I was listening to a short video posted by Aweber, my beloved autoresponder server. Aweber is one of those companies that just provides good service, because they care about me, their customer. They are a small outfit in Pennsylvania that actually has real, knowledgeable and caring people at the other end of the customer service line. I recommend them heartily. Anyway, Justin Premrick was interviewing Chris Guillebeau, a very successful online marketer and Guillebeau struck my heartstrings. Here’s a guy who is living Who He Really Is in his life and in his e-mail marketing. He sincerely builds relationships. His “list” are not “customers”; they are his friends.

This is how I view the lovely people who sign up for my list. I constructed my site with content. My thoughts, my views, my encouragements to people. I try to post things that will give people an idea of Applied Spirituality in action – the natural, authentic life. Those who are inclined to live a more True Life for themselves will, hopefully, read this content and want to be supported more in their journey to actualizing that life for themselves. I don’t try to “sell” you my books and online courses or the teleclasses. I believe that if you find support, comfort, upliftment, a laugh or two here at this site, that you will want to be in the slipstream of Applied Spirituality so you become the Master of your Self.

So, this blog is about finding kindred souls in non marketing, Justin Premrick and Chris Guillebeau and wishing for each of you that you find the slip stream that supports your journey into the realization of Who You Really Are – Source Energy having a rollicking Good adventure on earth in the time/space reality known as your Life.

Thank for reading!

Kath

Enjoy the video!